作者	TROUT
出版社	McGraw-Hill
出版时间	2004-01-01

特色：

Withhis1981classic,Positioning,JackTrout(alongwithcoauthorAlReis)foreverchangedthewaymarketingstrategyisdone.Inthemorethantwodecadessincethen,hehasremainedattheforefrontofmarketingandstrategicthinking.WritteninresponsetothedemandsbyTroutfans,acolytes,andstudentsworldwide,thisbookbringstogetherthekeyideasfromhissubstantialbodyofworkinaquick-biteformat.