现代商务统计学:Contemporary Business Statistics

作者暂无
出版社ThomsonLearning
出版时间2001-01-01

特色:
Authorship: Authors are well known, highly regarded and respected in the field.  Complete Integration of Microsoft Excel Coverage: This edition focuses on utilizing the latest version of Microsoft Excel to perform statistical analyses. Step-by-step instructions and screen captures are included throughout the text.  Problem-Scenario Approach: The discussion and development of each technique is presented in an application setting, with the statistical results providing insights to decisions and solutions to problems.  Fantastic Examples and Exercises: The authors have always been well known for their excellent problems. More real data examples and exercises have been added to this edition. The use of real data enables students to learn about not only statistical methodology, but also the application.  Methods and Applications Exercises: The end-of-section exercises are split into these two problem categories. The "Methods" exercises require students to use the formulas and make the necessary computations. The "Applications" exercises require students to use the chapter material in real-world situations.  Notes and Comments: This feature is designed to give the student additional insights about the statistical methodology and its application. The feature includes warnings or limitations about the statistical methodology, recommendations for application, and other matters.  Self-Test Exercises: Completely worked-out solutions for certain exercises are provided in an appendix at the end of the book. Students can attempt the self-test exercises and immediately check the solution to evaluate their understanding of the concepts presented in this chapter.  Chapter-Ending Computer Cases: Includes cases that emphasize managerial use and interpretation of statistics.

This new edition provides a brief introduction to business statistics that balances a conceptual understanding of statistics with the real-world application of statistical methodology. The latest version of Microsoft Excel is integrated throughout the text, showing step-by-step instructions and screen captures to enhance student learning. The authors have been writing market-leading business statistics textbooks for over 20 years. This new edition contains the same student learning features that have made ASW products best-sellers for years; features such as the problem-scenario approach, and real-world examples that introduce statistical techniques.  这本精练的商务统计入门教材将概念理解与方法应用有机结合。*新版本的Excel贯穿全书始终,step-by-step 的说明以及扫描的图表增加了学生使用本书学习的乐趣。本书作者有20多年编写商务统计教材的经验。本书原名《Contemporary Business Statistics with Microsoft Excel》。

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