| 作者 | A.麦科马克 |
| 出版社 | |
| 出版时间 | 2002-09-01 |
特色：
Welcome to this entry in the From the Field series of case collections from HBS Publishing.We have three mian objectives for this series:To enrich reader's understanding of business by presenting coherent collections of fieldbased research published by Harvard Business School.Understanding businss involves much more than earnings reports and news headlines.It means understanding how managers perceive and analyze the complex challenges their companies face and the strategies and tactics they devise in response.For nearly a century HBS has been researching the world of managers from inside companies and delivering their stories to facilitate superior teaching and learning.You won't find easy answers or quick fixes in these cases,but you will discover balanced,detailed pictures of industries,markets,and technologies,and the intelligent professional who-like you-are trying to cope with them.