作者	EthanM.RasielUnitedStates/美国
出版社	McGraw-HillEducation-Europe
出版时间	2006-06-01

特色：

BookDescriptionPenetratetheMcKinseymystiqueandlearnthesecretsoftheworld'slargestandmostsuccessfulstrategyconsultingfirm."Abreedinggroundforgurus."That'showthebest-sellingbook"TheWitchDoctors"definedMcKinseyandCompany,thegold-standardconsultingfirmwhosealumniincludetitanssuchasTomPeters,HarveyGolub,andKenichiOhmae.Now,aformer"McKinzoid"liftstheveiltoshowtheworldhowthesecretiveMcKinseyworksitsmagic-andhelpsreadersemulatethefirm'sbestpracticesinproblem-solving,communication,andmanagement.Theresultisatoolkitoftechniqueswithoutpeer,onethatbringsanexpertmindsettosuchpracticaltopicsassellingwithout"selling"andturningenemiesintoallies.Foranyonewhowantstobecomeabetterstrategicplayerorgetaninsidelookatthehigh-pressureconsultinglife,thisguideisamust.PublisherComments:"Ifmorebusinessbookswereasuseful,concise,andjustplainfuntoreadasTHEMCKINSEYWAY,thebusinessworldwouldbeabetterplace."--JulieBick,best-sellingauthorofALLIREALLYNEEDTOKNOWINBUSINESSILEARNEDATMICROSOFT."Enlivenedbywittyanecdotes,THEMCKINSEYWAYcontainsvaluablelessonsonwidelydiversetopicssuchasmarketing,interviewing,team-building,andbrainstorming."　　　　　　　　　　　　　　　　　　　　　　　　　--PaulH.Zipkin,Vice-Dean,TheFuquaSchoolofBusinessIt'sbeencalled"abreedinggroundforgurus."McKinsey