| 作者 | MichaelPorterUnitedStates/美国 |
| 出版社 | HarvardBusinessReview |
| 出版时间 | 2004-02-01 |
特色：
Forthepast15years,MichaelPorter'sworkhasdefinedourfundamentalunderstandingofcompetitionandcompetitivestrategy.Presentedhereforthefirsttimeasacollectivewholeareadozenarticles:twoentirelynewarticlesandtenofPorter'sarticlesfromthe"HarvardBusinessReview".ThecollectionincludesaframingintroductionfromPorter.Asacollection,theseessaysassumeanewstrengthandsignificance,witheachpieceaugmentingandsupportingacompletepictureofPorter'sperspectiveonmoderncompetition.ToreadthroughthiscollectionistoexperiencePorteratwork:weseefirsthandashisimportanttheoriestakeshape,deepen,andevolveovertime.Organizedaroundthreeprimarycategories:CompetitionandStrategy:CoreConcepts,TheCompetitivenessofLocation,andCompetitiveSolutionstoSocietalProblems,thesearticlesdevelopthebuildingblocksthatdefinecompetitivestrategyasweknowit.Withhisuniqueabilitytobridgeeconomicswithmanagement,Porteraddressestheimportantissuesofcompetition,fromitsrelationshipwithenvironmentalregulationtothecounterintuitiveroleofgeographyintheglobaleconomy.Itisa"HarvardBusinessReview"book.BookNewsAnnotation:Porter(businessadministration,HarvardBusinessSchool)collates11ofhisandcoauthors'seminalarticlesoncompetitivenessintheprivateandpublicsectorsfromTheHarvardBusinessReviewandtwonewones(oneonclustersonthenationalfront;theotheronglobalstrategy).Organizedinthreepartsaroundcoreconcepts,theroleoflocationincompetition,andcompetitivesolutionstosocietalproblems,theauthor(CompetitiveStrategy,CompetitiveAdvantageandTheCompetitiveAdvantageofNations)presentstheevolutionofhisideasinbridgingeconomictheoryandmanagementpractice.Annotationc.byBookNews,Inc.,Portland,OR(booknews.com)Amazon.comOnCompetition,acollectionofworksbyMichaelE.Porter,isacriticalexaminationofthedog-eat-doginternationaleconomy.AHarvardBusinessSchoolprofessor,Porterisoneofthemostrespectedandinnovativeeconomistsofhistime.Authorof15books,headviseskeyelectedofficialsandbusinessleadersinallpartsoftheworld.OnCompetitionfeatures13ofhisbestarticlesoverthepast15years,including2newones.TheessenceofPorter'smessageisthateverycompany,country,andpersonmustmastercompetitiontothriveinbrutalinternationalanddomesticeconomies.Competitionisthekeytoexcellence.Worriedaboutlosingyourjoboryourservicesbecomingobsolete?Porterbelievesthatalittlefearisgoodforeveryone."Companiesthatvaluestability,obedientcustomers,dependentsuppliersandsleepycompetitorsareinvitinginertiaand,ultimately,failure,"hewritesinhis1990studyandessay"TheCompetitiveAdvantageofNations."Porterisalongtimecriticoftheshort-termthinkingonWallStreetthatoftenstiflescompetitionandhurtstheeconomy.In"CapitalDisadvantage:America'sFailingCapitalInvestmentSystem,"hecallsformuchlowercapital-gainsratesforpeoplewhoinvestforthelongterm.Healsourgesinvestorsandbusinessestostartthinkingtogether.Hecontendsthatpensionfundsandinstitutionalinvestorsshouldgetagreatersayoverthecompaniestheyown.It'swackytohavecompanydirectorswithlittleexpertiseorfinancialinterestinthecompany,hewrites.Porterisoftenunconventionalandassertsthatbusinessmenmustbe,too.Inhisessay"GreenandCompetitive,"heshowslittlesympathyforbusinessesthatcomplainaboutenvironmentalregulations.Rulestoprotecttheenvironmentdon'thavetostranglecompanies--theycanactuallyimproveproductivitywiththerightattitudeandapproach.Rhone-Poulenc,aFrenchchemicalanddrugcompany,provedthiswhenitstoppedincineratingacertainbyproductandbegansellingitasanadditivefordyesandtanning.Readableandprovocative,OnCompetitionisvitalforbusiness,government,andfinancialleadersaswellassmall-businesspeopleandinvestors. --DanRingFromPublishersWeeklyTwentyyearsofstudyingindustryperformanceandcompetitivenesshaveconvincedPorter,aprofessorattheHarvardBusinessSchoolandanotedauthorityoncompetitionandcorporatestrategy,thatasuccessfulcompanymustnotonlyadoptthebestpracticesavailablebutalsodifferentiateitselffromitsrivals.In13essays,someofwhichhaveappearedelsewhere,Porterelegantlylaysoutasophisticatedanalyticalframeworkforassessingthechallengesfirmsfaceintoday'sbusinessenvironment.AlthoughPorteroffersnomagicformulaforsuccess,asastartingpointfordevelopingalong-termstrategy,hedoesrecommendclosescrutinyof"factorconditions,""demandconditions,"othercompetingandsupportingindustriesandexistingstrategiesandstructures.Portershowshowcompanieshavebestedinternationalcompetitorsbyforgingintegratedglobalstrategies,operatingwithalong-termoutlook,investingaggressivelyandmanagingfactoriescarefully.HehasalsocometoseethegrowingimportanceofgeographicallocationtospecificcompaniesandcelebratesthebenefitsofclustersAsystemsofinterconnectedfirmsandinstitutionsAforincreasedproductivityandinnovation.Onthesocietallevel,Porter'swork,withitsemphasisonlong-termplanning,bringsawelcomenewperspectivetoperenniallythornypolicyissuessuchasenvironmentalprotection,inner-citydevelopmentanduniversalaccesstohealthcare.Whilethisbookrequiresaseriousinvestmentoftimeandeffort,itsexpertdissectionofaverycomplexphenomenonisworthit.Linedrawingsthroughout.BookDimensionHeight(mm)241 Width(mm)165