作者	MichaelBergdahlAlexStiberUnitedStates/美国
出版社	JohnWileyandSonsLtd
出版时间	2006-09-01

特色：
Book DescriptionA behind-the-scenes look at Wal-Mart's successful business strategies and tactics What I Learned from Sam Walton unlocks the secrets to Wal-Mart's success and provides answers to these and many other questions. As a former Wal-Mart employee, author Michael Bergdahl had the opportunity to see the Wal-Mart executive team in action. He also had the chance to work directly with Sam Walton. These experiences have provided Bergdahl with a treasure trove of great lessons, experiences, and stories that he now shares throughout the pages of this book. Readers will be introduced to Wal-Mart's unique strategy for competitive success and through the strategy known as P.O.C.K.E.T.S. (Price, Operations, Culture, Key item promotion, Expenses, Talent, Service) will learn how to compete and survive in the shadow of the world's largest company. What I Learned from Sam Walton discloses a business legend's secret strategies for achieving long-lasting success and provides competitors with a road map to successful competition. Michael Bergdahl (Pittsburgh, PA) worked for Wal-Mart, under Sam Walton. He has also worked as a turnaround specialist for American Eagle Outfitters. He gained experience on the supplier side working for PepsiCo's Frito-Lay Division.Book DescriptionPraise for WHAT I LEARNED FROM SAM WALTON"Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness."　　　　　　　　　　　　　　　　　　　　　　　　-Tracy Mullin, President and CEO, National Retail Federation"Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon, Sam Walton."　　　　　　　　　　　　　　　　　　　　　　　　　　-Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc.1.Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S.2.P-Price: Don't try to compete on price; differentiate your product selection.3.O-Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete.4.C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees.5.K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team.6.E-Expenses: Become obsessed about controlling costs.7.T-Talent: Recruit constantly and hire people who have both experience and high potential.8.S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns. Download DescriptionA behind-the-scenes look at Wal-Mart's successful business strategies and tacticsWhat I Learned from Sam Walton unlocks the secrets to Wal-Mart's success and provides answers to these and many other questions. As a former Wal-Mart employee, author Michael Bergdahl had the opportunity to see the Wal-Mart executive team in action. He also had the chance to work directly with Sam Walton. These experiences have provided Bergdahl with a treasure trove of great lessons, experiences, and stories that he now shares throughout the pages of this book. Readers will be introduced to Wal-Mart's unique strategy for competitive success and through the strategy known as P.O.C.K.E.T.S. (Price, Operations, Culture, Key item promotion, Expenses, Talent, Service) will learn how to compete and survive in the shadow of the world's largest company. What I Learned from Sam Walton discloses a business legend's secret strategies for achieving long-lasting success and provides competitors with a road map to successful competition.Michael Bergdahl (Pittsburgh, PA) worked for Wal-Mart, under Sam Walton. He has also worked as a turnaround specialist for American Eagle Outfitters. He gained experience on the supplier side working for PepsiCo's Frito-Lay Division. Book DimensionHeight (mm) 234 　　　　　Width (mm) 162

Book DescriptionA behind-the-scenes look at Wal-Mart's successful business strategies and tactics What I Learned from Sam Walton unlocks the secrets to Wal-Mart's success and provides answers to these and many other questions. As a former Wal-Mart employee, author Michael Bergdahl had the opportunity to see the Wal-Mart executive team in action. He also had the chance to work directly with Sam Walton. These experiences have provided Bergdahl with a treasure trove of great lessons, experiences, and stories that he now shares throughout the pages of this book. Readers will be introduced to Wal-Mart's unique strategy for competitive success and through the strategy known as P.O.C.K.E.T.S. (Price, Operations, Culture, Key item promotion, Expenses, Talent, Service) will learn how to compete and survive in the shadow of the world's largest company. What I Learned from Sam Walton discloses a business legend's secret strategies for achieving long-lasting success and provides competitors with a road map to successful competition. Michael Bergdahl (Pittsburgh, PA) worked for Wal-Mart, under Sam Walton. He has also worked as a turnaround specialist for American Eagle Outfitters. He gained experience on the supplier side working for PepsiCo's Frito-Lay Division.Book DescriptionPraise for WHAT I LEARNED FROM SAM WALTON"Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness."　　　　　　　　　　　　　　　　　　　　　　　　-Tracy Mullin, President and CEO, National Retail Federation"Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon, Sam Walton."　　　　　　　　　　　　　　　　　　　　　　　　　　-Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc.1.Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S.2.P-Price: Don't try to compete on price; differentiate your product selection.3.O-Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete.4.C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees.5.K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team.6.E-Expenses: Become obsessed about controlling costs.7.T-Talent: Recruit constantly and hire people who have both experience and high potential.8.S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns. Download DescriptionA behind-the-scenes look at Wal-Mart's successful business strategies and tacticsWhat I Learned from Sam Walton unlocks the secrets to Wal-Mart's success and provides answers to these and many other questions. As a former Wal-Mart employee, author Michael Bergdahl had the opportunity to see the Wal-Mart executive team in action. He also had the chance to work directly with Sam Walton. These experiences have provided Bergdahl with a treasure trove of great lessons, experiences, and stories that he now shares throughout the pages of this book. Readers will be introduced to Wal-Mart's unique strategy for competitive success and through the strategy known as P.O.C.K.E.T.S. (Price, Operations, Culture, Key item promotion, Expenses, Talent, Service) will learn how to compete and survive in the shadow of the world's largest company. What I Learned from Sam Walton discloses a business legend's secret strategies for achieving long-lasting success and provides competitors with a road map to successful competition.Michael Bergdahl (Pittsburgh, PA) worked for Wal-Mart, under Sam Walton. He has also worked as a turnaround specialist for American Eagle Outfitters. He gained experience on the supplier side working for PepsiCo's Frito-Lay Division.