Good to Great :Why Some Companies Make the Leap...and Others Don''t(1st edition)[原版]

作者
Collins
丛书名
出版社
Harpercollins
ISBN
9780066620992
简要
简介
内容简介 Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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