| 作者 |
| 林涛、姜丽 |
| 丛书名 |
| 二十一世纪普通高等院校实用规划教材·经济管理系列 |
| 出版社 |
| 清华大学出版社 |
| ISBN |
| 9787302508656 |
| 简要 |
| 简介 |
| 内容简介 《国际商务英文与函电（第2版）》包含国际商务的一些*知识，着重介绍国际商务业务过程中对外英文函电的写作，包括：商业书信的写作要求，建立贸易关系，促销，询盘与回复，报价、发盘和还盘，订单、销售合同及履行，支付条款，保险，装运，抱怨与调停，进出口贸易与补偿贸易，对外直接投资与合资企业等章节。本书比以往的外贸英文函电教材范围更广，内容更新；同时主要章节都配套英文对话，有助于读者在学习国际商务英文函电写作的同时，提高专业英语的口头表达能力。 《国际商务英文与函电（第2版）》可作为国际商务和国际贸易专业的核心课程双语教材。书中很多案例和相关单据都是根据作者十几年国际贸易实践工作的*手资料进行改编的，时效性强，贴近业务实践，对实践具有指导意义，是从事国际商务业务工作者的珍贵参考材料。本书在重要章节还附有练习，有助于学生巩固所学章节内容，也方便教师教学参考。 |
| 目录 |
| 录 Unit One Global Economy and Market Globalization 1 Globalization of Markets 2 Phases of Globalization 2 Dimensions of Market Globalization 4 Drivers of Market Globalization 6 Firm-level Consequences of Market Globalization: Internationalization of the Firm’s Value Chain 9 China in Global Economy 11 Vocabulary 12 Unit Two International Business 13 Introduction 13 Activities in International Business 14 The Nature of International Trade 14 The Nature of International Investment 15 Services Trade as Normal Products 16 How does International Business Differ from Domestic Business 18 The Four Risks in Internationalization 18 Who Participates in International Business 20 Why Should We Study International Business 22 Facilitator of the Global Economy and Interconnectedness 22 Contributor to National Economy 23 A Competitive Advantage for the Firm 24 A Competitive Advantage for Us 25 Vocabulary 26 Unit Three Business Letter Writing 27 Writing Principles of Business Letters 27 Layout of Business Letters 28 Letter Forms 32 Semi-indented Letter Style 32 Blocked Letter Style 33 Words and Expressions Commonly Used in Foreign Trade 34 Unit Four Establishing Business Relations 37 Specimen Letters 38 Vocabulary 42 Words and Expressions Commonly Used in Foreign Trade 44 Preposition 45 Business Conversations 47 Useful Expressions 47 Case Study 48 Exercises 50 Unit Five Sales Promotion 53 Specimen Letters 54 Vocabulary 58 Words and Expressions Commonly Used in Foreign Trade 59 Preposition 61 Business Conversations 63 Useful Expressions 64 Exercises 65 Unit Six Enquiries and Replies 67 Specimen Letters 68 Vocabulary 71 Words and Expressions Commonly Used in Foreign Trade 72 Preposition 76 Business Conversations 77 Useful Expressions 78 Case Study 79 Exercises 82 Unit Seven Quotations, Offers and Counter-offers 85 Specimen Letters 86 Vocabulary 91 Words and Expressions Commonly Used in Foreign Trade 93 Preposition 95 Business Conversations 96 Useful Expressions 97 Case Study 98 Exercises 100 Unit Eight Orders and Their Fulfilment, and Sales Contracts 104 Ⅰ. The buyer’s obligations 105 Ⅱ. The seller’s obligations 105 Specimen Letters 105 Vocabulary 110 Words and Expressions Commonly Used in Foreign Trade 111 Preposition 114 Business Conversations 115 Useful Expressions 117 Case Study 118 Exercises 121 Unit Nine Terms of Payment 123 Means of payment in international trade 123 Bill of exchange 123 Promissory Note 126 Cheque (Check) 126 Modes of International Payment 127 Remittance 127 Collection 128 Letter of Credit (L/C) 132 Specimen Letters 146 Vocabulary 156 Words and Expressions Commonly Used in Foreign Trade 157 Preposition 162 Business Conversations 164 Useful Expressions 165 Exercises 167 Unit Ten Insurance 175 Specimen Letters 177 Vocabulary 183 Words and Expressions Commonly Used in Foreign Trade 183 Preposition 186 Business Conversations 187 Useful Expressions 189 Exercises 190 Unit Eleven Shipment 192 Specimen Letters 193 Vocabulary 200 Words and Expressions Commonly Used in Foreign Trade 202 Preposition 204 Business Conversations 206 Useful Expressions 207 Exercises 208 Unit Twelve Complaints and Adjustments 210 Specimen Letters 213 Vocabulary 218 Words and Expressions Commonly Used in Foreign Trade 219 Preposition 221 Business Conversations 223 Useful Expressions 224 Exercises 225 Unit Thirteen Exporting, Importing and Countertrade 228 Exporting 228 Advantages of Exporting 229 Disadvantages of Exporting 230 Procedures of Exporting 230 A Systematic Approach to Exporting 232 Importing 236 Procedures of Import 237 Countertrade 238 Vocabulary 240 Unit Fourteen Foreign Direct Investment and Collaborative Ventures 241 Trends in Foreign Direct Investment and Collaborative Ventures 241 Motives for Foreign Direct Investment (FDI) and Collaborative Ventures 242 Market-Seeking Motives 243 Resource or Asset-Seeking Motives 243 Efficiency-Seeking Motives 244 Foreign Direct Investment 245 Key Features of FDI 245 Factors to consider in selecting FDI locations 246 The Nature of Ownership in FDI 249 International Collaborative Ventures 250 Equity Joint Ventures 250 Project-Based, Non-Equity Ventures 251 Differences between these two types of collaborative ventures 251 Managing Collaborative Ventures 252 Understand Potential Risks in Collaboration 253 Pursue a Systematic Process for Partnering 253 Ensure Success with Collaborative Ventures 254 Success Factors in Collaborative Ventures 254 The Experience of Retailers in Foreign Markets 255 Challenges of International Retailing 256 International Retailing Success Factors 256 Vocabulary 258 Unit Fifteen E-Commerce 259 Reasons for the fast development of E-commerce 260 Role of Intermediary in E-commerce 261 Two modes of E-commerce 261 How to start E-commerce 262 Barriers to E-commerce development 264 Vocabulary 265 Appendix 1 The Uniform Customs and Practice for Documentary Credits, 2007 Revision, ICC 266 Appendix 2 Documents 289 参考文献 302 |