| 作者 |
| 张强华 郑聪玲 司爱侠 |
| 丛书名 |
| “十三五”普通高等教育规划教材 |
| 出版社 |
| 机械工业出版社* |
| ISBN |
| 9787111602125 |
| 简要 |
| 简介 |
| 内容简介书籍英语词典 《电子商务英语教程》选材广泛，覆盖了电子商务的类型、电子商务解决方案、B2B、B2C、在线销售、电子商务网站建设与营销、电子商务网站的SEM 和SEO、O2O、电子商务支付系统、电子商务安全技术、移动电子商务、电子商务与大数据、电子商务与云计算、购物车软件、计算机网络、无线网络、互联网、物流以及利用社交媒体营销等内容。 《电子商务英语教程》每一个单元都由以下几部分组成：课文—选材得当、面广实用；单词—给出课文中出现的新词，读者由此可以积累电子商务专业的基本词汇；词组—给出课文中的常用词组；缩略语—给出课文中出现的、业内人士必须掌握的缩略语；注释讲解—进一步讲解课文中出现的疑难知识，扩大读者的阅读面；习题—既有针对课文的练习，也有针对行业考试的练习；阅读材料—进一步扩大读者的视野；参考译文（Text A）—供读者对照学习。本书课文配有音频材料，扫描二维码即可收听；扫描相应的二维码还可以免费获得本书的词汇总表，既可用于复习和背诵，也可作为小词典随时查阅。另外，《电子商务英语教程》还配有PPT、参考答案等资料。 《电子商务英语教程》既可作为高等院校本、专科电子商务相关专业的专业英语教材，也可供从业人员自学，还可作为培训班的培训用书。 |
| 目录 |
| 前言 Unit 1 Text A What Is E-commerce New Words Phrases Abbreviations Exercises Text B E-commerce and Selling Online New Words Phrases Abbreviations Exercises Reading Material E-commerce Advantages and Disadvantages 参考译文：什么是电子商务？ Unit 2 Text A How to Choose an E-commerce Business Model New Words Phrases Abbreviations Exercises Text B Business-to-Business New Words Phrases Abbreviations Exercises Reading Material About E-commerce 参考译文：如何选择电子商务商业模式 Unit 3 Text A What Is a Computer Network New Words Phrases Abbreviation Exercises Text B A Basic Guide to the Internet New Words Phrases Abbreviations Exercises Reading Material Network Security 参考译文：什么是计算机网络？ Unit 4 Text A How to Build an E-commerce Website New Words Phrases Abbreviations Exercises Text B Website Navigation and Its Impact onE-commerce New Words Phrases Exercises Reading Material Shopping Cart Software 参考译文：如何建立电子商务网站 Unit 5 Text A Five Ways to Market Your E-commerce Site New Words Phrases Abbreviations Exercises Text B E-commerce Supply Chain Management:Reducing Cost and Inefficiency New Words Phrases Abbreviations Exercises Reading Material Online Advertising 参考译文：电子商务网站营销的五种方法 Unit 6 Text A Web Traffic New Words Phrases Abbreviations Exercises Text B Conversion Rate Optimization New Words Phrases Abbreviations Exercises Reading Material PageRank 参考译文：网络流量 Unit 7 Text A Essential SEO Strategies for E-commerce Sites New Words Phrases Abbreviations Exercises Text B Best Practices That Could Double E-commerce Sales New Words Phrases Abbreviations Exercises Reading Material Top Ten SEM Optimization Tips for E-commerce Sites 参考译文：电子商务网站的基本SEO 策略 Unit 8 Text A The Ways to Track Online to Offline Conversions (and Vice Versa) New Words Phrases Abbreviations Exercises Text B Benefits of Social Media Marketing New Words Phrases Exercises Reading Material E-commerce Legals and Law 参考译文：跟踪线上到线下（反之亦然）的转化方法 Unit 9 Text A E-commerce Payment System New Words Phrases Abbreviations Exercises Text B Understanding Online Payment Services New Words Phrases Exercises Reading Material Safe Online Payment Methods 参考译文：电子商务支付系统 Unit 10 Text A The Basics of Website Security for E-commerce Retailers New Words Phrases Abbreviations Exercises Text B How to Stay Safe When Shopping Online New Words Phrases Abbreviations Exercises Reading Material Ways to Protect Your E-commerce Site from Hacking and Fraud 参考译文：电子商务零售商网站安全的基础 Unit 11 Text A Mobile Commerce New Words Phrases Abbreviations Exercises Text B Mobile Marketing New Words Phrases Abbreviations Exercises Reading Material Mobile Payment 参考译文：移动商务 Unit 12 Text A A Guide to Using CRM in E-commerce New Words Phrases Abbreviations Exercises Text B Reverse Logistics in E-commerce New Words Phrases Exercises Reading Material Electronic CRM 参考译文：电子商务中使用CRM的指南 Unit 13 Text A Benefits of Big Data for E-commerce Companies New Words Phrases Abbreviations Exercises Text B Cloud Computing and Its Effect on E-commerce New Words Phrases Abbreviations Exercises Reading Material The Benefits of Cloud Computing to the E-commerce Industry 参考译文：大数据对电子商务公司的益处 |