作者	7-09999
出版社	暂无
出版时间	2003-11-01

特色：

Withtheincreasingglobalizationofbrands,effectivebrandmanagementindifferentiatingproductshasbecomeevenmoreessential.Thishelpfulvolumeprovidesthelateststrategiesformaximizingthevalueofyourbrandsandproducts.Articlesinclude:"BuildingBrandsWithoutMassMedia"byErichJoachimsthalerandDavidA.Aaker,"Brandsvs.PrivateLabels:FightingtoWin"byJohnA.QuelchandDavidHarding,"HowDoYouGrowaPremiumBrand?"byReginaFazioMaruca,"ShouldYouTakeYourBrandtoWheretheActionIs?"byDavidA.Aaker,"ExtendProfits,NotProductLines"byJohnA.QuelchandDavidKenny,"TheLogicofProduct-LineExtensions"PerspectivesfromtheEditors,"CanThisBrandBeSaved,"byReginaFazioMaruca,"YourBrand'sBestStrategy"byVijayVishwanathandJonathanMark.TheHarvardBusinessReviewPaperbackSeriesisdesignedtobringtoday'smanagersandprofessionalsthefundamentalinformationtheyneedtostaycompetitiveinafast-movingworld.HerearethelandmarkideasthathaveestablishedtheHarvardBusinessReviewasrequiredreadingforambitiousbusinesspeopleinorganizationsaroundtheglobe.本书提供了使公司的品牌和产品的价值*大化的*新战略。创建企业品牌无须大众媒体品牌与自营商标：努力获胜如果促进一个高档品牌的发展扩张到哪里，就应把品牌带到哪里吗？延伸利润而不是产品线产品线延伸的理由这个品牌能否被挽救？品牌经营的*佳战略