作者 | 7-09999 |
出版社 | 暂无 |
出版时间 | 2004-02-01 |
特色:
TheHarvardBusinessReviewPaperbackSeriesbringsmanagersandprofessionalsthefundamentalinformationtheyneedtostaycompetitiveinafast-movingworld.GatheredinahighlyaccessibleformataretheleadingmindsandlandmarkideasthathaveestablishedtheHarvardBusinessReviewasrequiredreadingforforward-thinkingbusinesspeopleworldwide.Withconcernforenvironmentalissuesgrowing,definingthecontroversialrelationshipbetweenbusinessandtheenvironmenthasbecomeevenmoreessential.HarvardBusinessReviewonBusinessandtheEnvironmentbringstogetherthelatestmanagementthinkingontheroleoftheenvironmentinbusiness,andoffersageneralmanagementperspectivethatwillhelpoutlinethecriticalenvironmentalissuesyourorganizationmayface.随着对不断增长的环境问题的关注,明确企业与环境间有争议的关系也变得越来越必要。本书为企业面对的环境问题提供了全新的视角和*新的管理理念。本书主要内容●自然资本主义的路径●将环境问题具体化●以全球性的可持续发展带动增长;孟山都公司首席执行官罗伯特·B·夏皮罗访谈录●艰难的“绿化”●超越绿化:可持续发展的战略●绿化与竞争力:对峙的终结●以利润为基点的再循环工程:新型环保型商业模式●一个陷入僵局的环保案例