作者	KOTTER
出版社	HARVARDBUS.SC
出版时间	2003-11-01

特色：

TheHeartofChangeisthefollow-uptoJohnKotter'senormouslypopularbookLeadingChange,inwhichheoutlinesaframeworkforimplementingchangethatsidestepsmanyofthepitfallscommontoorganizationslookingtoturnthemselvesaround.TheessenceofKotter'smessageisthis:thereasonsomanychangeinitiativesfailisthattheyrelytoomuchon"datagathering,analysis,reportwriting,andpresentations"insteadofamorecreativeapproachaimedatgrabbingthe"feelingsthatmotivateusefulaction."InTheHeartofChange,Kotter,withthehelpofDanCohen,apartneratDeloitteConsulting,showshowhiseight-stepapproachhasworkedatover100organizations.Injustabouteverycase,changehappenedbecausetheplayerswereledto"see"and"feel"thechange.Inoneexample,asalesrepresentativeunderscoresasenseofurgencytochangeamanufacturingprocessbyshowingavideotapedinterviewwithanunhappycustomer;inanother,apurchasingmanagermakeshispointtoseniormanagementaboutcorporatewastebydisplayingonthecompany'sboardroomtablethe424differentkindsofglovesthatthecompanyhadprocuredthroughdifferentvendorsatvastlydifferentprices.Wellwrittenandloadedwithreal-lifeexamplesandpracticaladvice,TheHeartofChangetowersoverotherchange-managementtitles.Managersandemployeesatorganizationsbothbigandsmallwillfindmuchtodrawfrom.Highlyrecommended作者简介JohnKotter'sinternationalbestsellerLeadingChangestruckapowerfulchordwhthletionsofmanagerseverywhere.Itacknowledgedthecynicism,pain,andfeartheyfacedinmimplementinglarge-scalechanee-butalsoarmedthemwhthaneinht-stepplanofactionforleapingboldlyforwardinatubulentworld.Now,KotterandcoauthorDanS.Cohendelvedeeperintothesubjectofchangetogettotheheartofhowchangeactuallyhappes,Throughcompelling,real-lifestoriesfrompeolpeinthetrenches,inallkindsoforganizations,theauthorsattackthefundamentalprlblemthatunderlieseverymajortransformation:Howdoyougobeyondsimplygettingoyurmessageacrosstotrulychangingpeople'sbehavior?Basedoninterviewswhghinover100organizationsinthemidstoflarge-scalechange,TheHeartofChangeDeliversthesimpleyetprovocativeanswertothisquestion,foreveralteringthewayorganiztionsandindivedualsapproachchange.Whilemostcompaniesbelievechangehappensbymakingpeople.