作者	Jeffery Rayport （Harvard University）
出版社	McGraw-Hill
出版时间	2002-01-01

特色：

Once every decade a book comes along that becomes the standard in a field of study, the indispensable reference that every thouhtful practitioner must have on the shelf. Like Samuelson in Economics, Drucker in Management, and Porter in Strategy, Rayport and Jaworski have written what leaders inthe New Economy are calling the standard in e-commerce strategy formulation.　　学科发展的每个十年，必有一本书成为该学科的经典教科书，如德鲁克的《管理学》，萨缪尔森的《经济学》，波特的《竞争战略》，本书则堪称电子商务或新经济领域教科书的典范。本书原名《E-Commerce》。