作者	Sid L.Huff （Richard Ivey School of Business）
出版社	McGraw-Hill
出版时间	2002-01-01

特色：

Cases in E-Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate challenges faced when launching and e-commerce-based business.　　本书作者来自以出经典案例著称的毅伟商学院，共包括25个案例，其管理导向的写作手法使学生更充分地理解本书内容，并在实践中从容应对电子商务战略、技巧、与运作方面的各种挑战。本书原名《Cases in E-Commerce, 2nd》。