作者	Jeff Madura, Florida Atlantic University
出版社	Thomson
出版时间	2001-01-01

特色：

This innovative text emphasizes business concepts and strategy while still providing the plethora of definitions the course requires. Its practical focus addresses how and why businesses operate the way they do, covering topics such as adding value and creating profits through a variety of skill-building projects. Small Business Survey provides a reality-based picture of how small business managers conduct day-to-day business. CHC: Small Business Dilemma tracks a College Health Club business from start-up through topics tied to each chapter in the text. Spotlight on Technology features show the integration of technology and business. "Business Online" features provide a foundation for student comprehension of the Internet without requiring computer access. Dell Computer's formula for Success shows how Dell has used key management concepts discussed in the text to succeed in the technology arena.本书原名《Introduction to Business with Business Plan Booklet and CD-ROM and InfoTrac College Edition, 2nd》。