国际商务:管理透视(第三版)

作者Ricky W Griffin Michael W Pustay, both of Texas A&M University
出版社Prentice
出版时间2002-01-01

特色:
·A managerial perspective-Addresses all the functional areas of business and how managers work in a global marketplace.  ·NEW-Enhanced coverage of cultural and political forces affecting business (Chapters 3 and 4)-Appears earlier in this edition, emphasizing the importance of global understanding.  ·NEW-Three content boxes: "Wiring the World," "Venturing Abroad," and "Bringing the World into Focus" -Highlight coverage of current issues related to technology, entrepreneurship, and doing business in a global marketplace.

这本修订版书提出了*新的观点和事例,帮助未来的经理人解释商业信息的全球观点。原名《International Business: A Managerial Perspective, 3rd》。

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