作者 | Ricky W Griffin Michael W Pustay, both of Texas A&M University |
出版社 | Prentice |
出版时间 | 2002-01-01 |
特色:
·A managerial perspective-Addresses all the functional areas of business and how managers work in a global marketplace. ·NEW-Enhanced coverage of cultural and political forces affecting business (Chapters 3 and 4)-Appears earlier in this edition, emphasizing the importance of global understanding. ·NEW-Three content boxes: "Wiring the World," "Venturing Abroad," and "Bringing the World into Focus" -Highlight coverage of current issues related to technology, entrepreneurship, and doing business in a global marketplace.