作者 |
林继玲 莫馥宁 |
丛书名 |
全国高等职业教育示范专业规划教材 |
出版社 |
机械工业出版社* |
ISBN |
9787111448792 |
简要 |
简介 |
内容简介书籍英语词典 外贸英语函电是商务英语专业、国际贸易专业的核心课程,基于我国外贸行业对人才的要求及该课程的培养目标,本教材的编写着力突出“工学结合”的理念,内容涵盖外贸理论、外贸业务实操技能、商务函电写作技巧等三大模块,重点培养学生外贸流程中应用英文信函与外商磋商、谈判的能力。 |
目录 |
外贸英语函电 preface 前言 chapter 1 language style and layout of a business letter chapter 2 establishment of business relations and credit status enquiries chapter 3 sales promotion chapter 4 business negotiation chapter 5 order and business contract chapter 6 terms of payment chapter 7 letter of credit chapter 8 packing, marking and shipment chapter 9 insurance chapter 10 claim and settlement chapter 11 agency appendix common terms in international trade appendix common abbreviations in international trade appendix resource interlinks keys to practice and training references |