技术管理:教程与国际案例:Technology Management: Text and International Cases

作者暂无
出版社McGraw-Hill
出版时间2002-01-01

特色:

Harrison and Samson's TM is a text and cse approach to studying the many tacets of technology management. A broad and diverse perspective is presented from various industies throughout the world. This approach provides students better understanding of key success factors for implementation of technology projects. Students see first-hand haow to implement technological change by examinging the processes, routines, organizational structure, cultural and leadership factors that relate to introducing and implementing successful new technology. The most exciting and beneficial aspect of this text is its authorship, the cases were written by leading experts form top institutions around the world including USA,UK, Germany, Japan, Korea, Australia and Canada. Students are afforded the opportunity to learn from National Guru's of Technology Management all in one convenient book.  综合美国、英国、德国、日本、韩国、澳大利亚及加拿大等各国案例,这本由著名的作者组撰写的技术管理教科书以多视角阐述了多种行业的技术管理的各方面问题,可谓技术管理集大成者也。原名《Technology Management: Text and International Cases》。

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