作者	暂无
出版社	McGraw-Hill
出版时间	2002-01-01

特色：

This Game is the No.1 selling computer simulation in the strategic management market. It is the single best exercise available for helping students understand how the functional pieces of a business fit together and for providing students with a capstone experience in decision-making. The exercise of running a simulated company in a competitive market setting helps students develop better decision-making judgment and improves their skills in evaluating market and competitive conditions and responding to changes that are occuring. The Business Strategy Game helps students learn from working with the numbers, exploring options, and trying to unite production, marketing, finance, and human resource decisions into a coherent strategy. The company that students manage has plants to operate, a work force to compensate, distribution expenses and invento ries to control, cpital expenditure decisions to make, marketing and sales campaigns to wage, a website to operate, sales forecasts to consider, and ups and downs in exchange rates, interest rates, and the stock market to take into account. Students must weave functional decisions in production, distribution, marketing, finance, and human resources into a cohesive action plan. They have to react to changing market and competitive conditions, initiate moves to try to build competitive advantage, and decide how to defend against aggressive actions by competitors. And they must endeavor to masimize shareholder wealth via increased dividend payments and stock price appreciation. Each team of students is challenged to use their entrepreneurial and strategic skills to become the next Nike or Reebok and ride the wave of growth to the top of the worldwide athletic footwear industry.　　本书是公认的战略管理的*好模拟软件。学生分成小组运作一个模拟的公司，在生产、营销、融资与人力资源等各方面根据各项数据与模拟情景作决策，教师可对各小组的运作结果进行综合评估，借此学生可在“实践”中轻松地掌握战略管理的内容。原名《The Business Strategy Game, 7th》。