作者	James R.
出版社	McGraw-Hill
出版时间	2001-01-01

特色：

The fourth edition of this book is an excellent balance of theory and practical application and continues to include state-of-the-art logistics information and technology.This is one of the few books to have a view of logistics from and marketing perspective. In addition, it integrates the areas of logistics, marketing , finance, accounting, technology and manufacturing. Extensive coverage of customer satisfaction, global issues, and accounting/finance issues are incorporated throughout the text as well as in separate chapters. Examples of "real world" illustrations of concepts are also included in each chapter. This book has been extensively revised and updated in the areas of technology, global coverage, and transportation.　　该书是理论基础与实际应用完美结合的典范，是极少数的从营销角度阐述物流的教科书之一。它广涉物流、营 销、金融、会计、技术与生产等领域，并且既在全书中贯穿又有单独章节阐述了客户满意度、全球化等问题。大量实例的运用使各章概念清晰，新版在技术发展、全球化及交通运输等方面作了更新与扩充，一出版即受到广泛关注。原名《Strategic Logistics Management》。