作者	暂无
出版社	Thomson Learning
出版时间	2001-01-01

特色：

A marketing management course shouldn't be treated like a principles class. And an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.　　本书第二版对营销管理这一顶级课程中所有必需的元 素材料均进行了介绍。作者对营销管理的理论和应用作了全面均衡的阐述。书中还对电子商务以及营销需求评估等当代营销的关键问题进行了深入的讨论。原名《Marketing Management with InfoTrac College Edition, 2nd》。